John Paul Mitchell Systems (JPMS) is making a bold move into the sensitive skin category with the launch of its new Paul Mitchell Clear line.
The line, launching Thursday, features four translucent hair care products designed without dyes or fragrances. Each item contains fewer than 10 ingredients. The collection includes a shampoo, conditioner, smoothing serum, and styling glaze, with prices ranging from $20 to $30.
“Scalp sensitivities are very real and often prevent people from using high-quality hair care,” said Michaeline DeJoria, CEO of JPMS. “We want to be part of the solution.”
The idea for the Clear line began with the creation of a transparent conditioner by senior chemist John Siegmund. “We realized we hadn’t seen a clear conditioner before,” said Nasrat Hamid, another senior chemist at JPMS. “That sparked the idea to build a full collection.”
DeJoria noted that the Clear line represents the company’s biggest step into products designed for sensitive skin.
Although the line doesn’t target dry scalp or dandruff—that’s the job of the brand’s Tea Tree line, which is the top-selling scalp care range in salons according to Kline data—it does aim to help users who suffer from skin reactions to dyes or fragrances, and even those who get migraines from strong scents.
The Clear line will be sold directly through Paul Mitchell’s website, at Ulta Beauty stores and online, and through the salon network. The company expects the line to bring in $30 million in its first year.
Each formula is designed to be minimal and functional. The smoothing serum contains just three ingredients, and the conditioner includes nine—the most of any product in the collection. A conditioning hair mask is expected to join the line soon.
“We didn’t include trendy ingredients,” Hamid said. “We focused on ingredients that serve a purpose—like surfactants in the shampoo and conditioning agents in the conditioner.”
DeJoria added, “There’s no single ‘hero’ ingredient here. The hero is how few ingredients we used—that’s what makes Clear stand out.”
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