Bella Hadid’s fine fragrance brand, Ôrəbella, has officially arrived in the UK with a new pop-up at Selfridges in London. This marks the brand’s first retail appearance outside of the U.S.
Ôrəbella offers a fresh take on fragrance, combining essential oils and skincare ingredients in an alcohol-free, bi-phase formula. Designed to be shaken before each use, the fragrances are vegan, cruelty-free, and dermatologist-tested. They also provide long-lasting scent with a hydrating finish, appealing to consumers who want both beauty and skin benefits.
Founded by model and entrepreneur Bella Hadid, Ôrəbella focuses on creating a sensory connection between scent and skin. The launch at Selfridges fits with the retailer’s strategy of highlighting innovative, clean beauty brands through interactive in-store experiences.
Ôrəbella’s UK debut comes as more consumers seek hybrid personal care products—those that combine wellness with luxury. The Selfridges pop-up also taps into Gen Z’s demand for clean, multifunctional beauty and leverages Hadid’s strong global influence.
By welcoming Ôrəbella, Selfridges continues to position itself as a go-to destination for exclusive and trend-forward beauty launches, offering customers a chance to explore the brand in person for the first time in the UK.
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