Hailey Bieber’s skincare brand, Rhode, will soon be available in Sephora stores across the United States and Canada starting this fall. A launch in the United Kingdom is also planned by the end of 2025.
Rhode was founded in 2022 and has sold its products only through its own website until now. The brand has gained a strong following among Gen Z customers, thanks to its simple, science-based skincare items like the Peptide Lip Treatment and Glazing Milk.
The new partnership with Sephora is Rhode’s first step into physical retail. This move will make the brand more visible and easier to find for shoppers. It also comes at a time when reports suggest Hailey Bieber is considering selling the company. She is said to be looking for a valuation of around $1 billion.
Selling in Sephora stores is a big shift for Rhode. It shows the brand is ready to grow and compete in the larger beauty market. Physical stores are still important for customers who want to see and try products before buying. Being in Sephora is expected to help Rhode reach more people and become more attractive to possible investors.
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