L’Oréal has made a minority investment in SHINEHIGH INNOVATION, a Chinese biotech start-up that specializes in supramolecular chemistry. This marks L’Oréal’s first open innovation investment in China, made through its local venture arm, Meicifang.
The move is part of L’Oréal’s global venture capital initiative, BOLD (Business Opportunities for L’Oréal Development). It builds on four years of work from the company’s BIG BANG Beauty Tech Innovation Challenge, which supports partnerships with Chinese innovators.
SHINEHIGH, founded in 2017 by Professor Jiaheng Zhang, has developed a unique self-assembling technology. This technology allows different active ingredients to work better together, making beauty products more effective, stable, and environmentally friendly.
L’Oréal and SHINEHIGH plan to develop new solutions for skin, hair, and scalp care. The goal is to improve how ingredients are delivered and how well they perform in products.
This partnership shows L’Oréal’s strong belief in China’s growing role in global innovation. By working with SHINEHIGH, L’Oréal hopes to lead the way in creating the next generation of beauty products that are both high-performing and sustainable. The deal also highlights the company’s commitment to developing new technologies with local partners.
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