Premium Australian skin care brand AIJAN has launched a product line specifically formulated to address the unique and demanding environmental conditions faced by Australians. The brand’s founder and CEO, Lyndal Linkin, explained that the extreme UV radiation, low humidity, and unpredictable climate across Australia contribute to a range of skin concerns, requiring skin care solutions that go beyond the basics.
“Australia’s environment presents some of the toughest challenges for skin health. With high UV radiation, dry conditions, and varying coastal climates, our skin needs more than just basic hydration,” Linkin told CosmeticsDesign-Asia.
Australia’s geography places it in a position where ultraviolet (UV) radiation is among the highest in the world. Due to its location near the ozone layer’s thinning region, combined with clear skies, the country experiences intense UV exposure year-round. This contributes to premature aging, pigmentation, sunburn, and an elevated risk of skin cancer. Additionally, vast regions of Australia, particularly arid and semi-arid areas, have very low humidity, exacerbating skin dehydration, irritation, and cracking.
Urban areas like Sydney and Melbourne also face rising pollution levels, while environmental stressors such as bushfires and dust storms worsen skin inflammation and damage.
To address these unique challenges, AIJAN spent four years developing its Efficacy Cream, a product designed through rigorous research, clinical testing, and sustainable packaging development. The cream combines AIJAN’s patented BMPC complex—Bispavailability of Molecular & Phyto Compounds—with Australian desert saltbush to target multiple skin concerns.
A Breakthrough in Skin Care: AIJAN’s Patented Complex
The BMPC complex is a proprietary blend of naturally derived ingredients, bioactive peptides, antioxidants, and vitamins. This scientifically advanced formulation focuses on six critical aspects of skin aging: fine lines, wrinkles, elasticity, hydration, skin tone, and protection against environmental stressors.
The complex is designed for deep penetration into the skin’s layers, enabling the active ingredients to repair and regenerate skin cells. This process helps restore skin’s health and vitality, while bioactive peptides promote collagen production, reducing fine lines and enhancing elasticity. Antioxidants help neutralize free radicals caused by external aggressors such as UV rays and pollution, further protecting the skin from premature aging.
AIJAN claims that the BMPC complex strengthens the skin’s lipid barrier, enhancing moisture retention and providing long-lasting hydration. It also delivers a smoother, plumper appearance by reinforcing skin resilience against environmental damage.
Harnessing Australian Desert Botanicals
An essential ingredient in the Efficacy Cream is Australian desert saltbush, a plant native to the Australian outback that has been valued for its medicinal and nutritional properties by Indigenous Australians for centuries. Rich in minerals like zinc, magnesium, calcium, and selenium, desert saltbush is known for its ability to improve skin elasticity, protect against moisture loss, and fortify the skin barrier.
The cream also features sandalwood seed oil, multi-molecular weight hyaluronic acid, neuro peptides, acetyl hexapeptide 8, and a blend of vitamins B, C, and E. This combination of active ingredients and Australian botanicals provides comprehensive skin care benefits by hydrating, repairing, protecting, and rejuvenating the skin.
Streamlining Skin Care Routines
AIJAN’s Efficacy Cream is not just about improving skin health but also about simplifying daily routines. With multiple functions packed into one product, it provides a time-saving, all-in-one solution.
“In today’s fast-paced world, people are looking for efficient solutions that don’t require long and complicated routines,” said Linkin. “Our formula streamlines skin care, making it easier to achieve consistent results while reducing the need for multiple products that could potentially overload the skin.”
By consolidating various benefits into a single product, AIJAN reduces the chances of irritation or clogged pores, which can occur from using too many skin care items. The brand’s eco-conscious approach also minimizes packaging waste, aligning with the growing trend toward sustainable and responsible consumption.
Expanding AIJAN’s Skin Care Line
Looking to expand its range, AIJAN is developing additional products powered by the BMPC complex to address specific skin care needs. One of the brand’s most requested items is the Advanced Repair Serum, a fast-absorbing product designed to deliver concentrated doses of the BMPC complex deep into the skin via encapsulated micro-droplets.
Also in the works are the Purifying Cleanser, a gel-to-foam formula that removes impurities and prepares the skin for optimal absorption, and the Rejuvenating Eye Cream, a cooling, targeted product for reducing puffiness and dark circles around the eyes.
Further additions to the line include a Hydrating Body Cream, Calming Vitamin A, and a Restorative Night Cream that uses time-release technology to deliver ingredients throughout the night.
“Each product incorporates innovative delivery systems like encapsulated actives and time-release formulations, ensuring maximum efficacy while enhancing the overall skin care experience,” Linkin explained.
These new items reinforce AIJAN’s commitment to simplifying skin care routines while providing high-performance solutions. Together, they create a comprehensive skin care system designed to meet every consumer need—from cleansing to targeted treatments and overall hydration.
Global Expansion Plans
The brand is also focused on expanding its presence beyond Australia. Currently, AIJAN offers free international shipping for online purchases and is in discussions with overseas distributors specializing in premium skin care products to extend its reach to global markets.
AIJAN’s latest skin care innovations, including the Purifying Cleanser, Advanced Repair Serum, and Rejuvenating Eye Cream, are set to launch in the third quarter of this year, while the Hydrating Body Cream and Restorative Night Cream are expected to hit the market by the second quarter of 2026.
With its unique blend of Australian botanicals, scientific innovation, and commitment to sustainability, AIJAN is positioning itself as a leader in premium skin care solutions that meet the needs of consumers in some of the most challenging environmental conditions in the world.
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