QVC® has announced the addition of three prominent beauty and wellness brands to its lineup: Love Wellness, No Makeup Makeup, and Gatineau Skincare. These new offerings align with the company’s commitment to empowering women, particularly those over 50, through innovative products that promote self-care, confidence, and well-being.
Love Wellness: A Holistic Approach to Feminine Health
Launched by Lo Bosworth in 2016, Love Wellness has quickly become a leading brand in feminine health and wellness. The company’s range of doctor-recommended products focuses on empowering women with holistic solutions to care for their bodies. Offering a selection of supplements, intimate cleansers, and body care items, Love Wellness addresses essential wellness needs, such as digestive health, stress management, and skincare. Popular products include the Bye Bye Bloat supplement, pH Balanced Cleanser, and the new Daily Love Electrolytes.
“We’re excited to bring Love Wellness to QVC,” said Mara Sirhal, Chief Merchandising Officer of QVC US. “Lo Bosworth’s vision of promoting open and honest self-care is one that resonates with our audience, and we’re confident our customers will appreciate the brand’s commitment to both health and empowerment.”
Love Wellness debuted on January 15, 2025, at 7:00 PM EST, with a special televised event.
No Makeup Makeup: Victoria Jackson Returns to QVC
Beauty industry icon Victoria Jackson is making her highly anticipated return to QVC with an upgraded version of her signature No Makeup Makeup® line. Famous for coining the “no makeup makeup” philosophy in the 1980s, Jackson’s approach has always been about enhancing natural beauty with light, wearable makeup. The updated No Makeup Makeup foundation features a featherlight formula with FlexShade technology, making it adaptable to various skin tones. The product is designed to color-correct and blur imperfections while providing hydration for a flawless, second-skin finish.
Victoria Jackson’s line debuted on January 17, 2025, at 5:00 PM EST, and promises to redefine the way women approach everyday beauty.
Gatineau Skincare: Bringing Parisian Expertise to the U.S.
Gatineau, a Paris-based skincare brand with a legacy of over 90 years, is now exclusively available in the U.S. through QVC. Known for combining traditional techniques with cutting-edge scientific advancements, Gatineau offers luxurious, results-driven skincare products. The brand’s signature lines, such as Age Benefit™ and Defi Lift™, target visible signs of aging and help firm the skin. Gatineau’s philosophy centers on providing individualized skincare solutions that deliver both efficacy and enjoyment.
Andrew Bagley, CEO of Gatineau, introduced the brand to U.S. customers on January 21, 2025, at 7:00 PM EST. Gatineau has already garnered a strong following in the U.K., and its U.S. launch is expected to be equally successful.
Celebrating Empowerment and Well-Being
These three new brands reflect QVC’s ongoing focus on serving women who prioritize self-care, health, and empowerment. All products will be available for purchase on QVC, with exclusive televised events scheduled throughout the month. QVC customers will also be able to participate in the “Celebrate Your Best Skin” event, which includes expert advice on skincare routines and exclusive brand insights.
“We are excited to bring these dynamic brands to QVC,” said Sirhal. “They each offer something unique to our customers, whether it’s through innovative beauty products, personalized skincare solutions, or a commitment to women’s health. These new additions are sure to be a hit with our viewers, who value self-care and are looking for products that enhance their lives.”
QVC continues to be a leading destination for women seeking products that help them feel confident, empowered, and ready to take on the world. The debut of Love Wellness, No Makeup Makeup, and Gatineau marks an exciting start to the year for both QVC and its customers.
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