Founded in 2019 by Rohit Chawla, Sifat Khurana, and Vimal Bhola, Innovist has rapidly emerged as a significant player in the personal care sector. The Gurgaon-based company has built a solid reputation by adhering to three core principles: cleanliness, transparency, and science. These guiding values are evident across its diverse product portfolio.
Innovist operates three distinct sub-brands—Bare Anatomy, which specializes in personalized hair care; Chemist at Play, focusing on skincare; and SunScoop, dedicated to sunscreen products. Its offerings include a variety of items such as hair fall control shampoos, dandruff treatment shampoos, hair masks, serums, lip balms, AHA and retinol body lotions, as well as under-eye creams.
“We are building a science-led House of Brands, leveraging our strong expertise in brand-building, in-house research and development, and high-quality manufacturing processes. Our vertically integrated model ensures seamless control, from production to final sale,” said the founders.
The company has attracted significant backing from investors including Sauce.vc, Falguni & Sanjay Nayar Family Office, Amazon Smbhav Venture Fund, Accel Partners, and the Patni Family Fund.
For the financial year 2023-24, Innovist reported a total revenue of Rs 103 crore. Looking ahead, the company is targeting a threefold increase in revenue for the upcoming fiscal year, fueled by innovative product launches and an ambitious retail expansion strategy.
Key to Innovist’s success is its robust presence on e-commerce platforms, coupled with an efficient supply chain and fulfillment network. The company also relies on advanced social media management tools, reliable customer service, and a streamlined inventory management system to support its growing operations.
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