Paris Hilton, known for her popular line of fragrances, is now making her mark in skincare. The entrepreneur and pop culture icon has launched Parívie Beauty, a luxury skincare brand created to meet the demands of modern lifestyles.
The brand focuses on skin exposed to environmental stress and “tech neck” — the lines and wrinkles that form on the neck from frequent screen time. Hilton’s new collection is powered by inPHinite Youth Technology, a unique blend of next-generation peptides, antioxidants, and probiotic-fermented extracts. The goal is to help skin recover from daily stress while promoting a healthy, youthful appearance.
A Simple Yet Effective Collection
The debut collection includes six products, all named after Hilton’s iconic catchphrase, “That’s Hot.” Each formula is designed for results without making skincare routines too complicated.
Here’s a closer look at the full lineup:
- That’s Radiant Daily Purifying Cleanser ($38): A gentle gel cleanser with BHAs, ceramides, and rice extract that removes dirt, makeup, and oil while keeping skin soft and hydrated.
- That’s Smooth Skin-Perfecting Elixir ($65): A fast-absorbing essence with fruit acids, beta-glucan, and arginine that exfoliates, hydrates, and brightens for an even skin tone.
- That’s Tight Plumping Vitality Serum ($125): A firming and smoothing serum featuring inPHinite Youth Technology, clinically tested to reduce the look of fine lines and improve skin bounce.
- That’s Quenched Barrier Support Crème ($64): A rich moisturizer with ceramides, hyaluronic acid, and inPHinite Youth Technology to hydrate, strengthen the skin barrier, and defend against environmental damage.
- That’s Restored Overnight Repair Crème ($85): A night cream with omega-rich ingredients that works while you sleep to improve elasticity and deliver deep hydration.
- That’s Firm Contouring Neck Treatment ($72): A tightening cream for the neck area, combining coffee seed, mushroom extracts, fruit acids, and peptides to smooth and firm the skin.
A Skincare Line with Purpose
Parívie Beauty reflects Hilton’s evolving role in the beauty industry, offering products that blend glamour with cutting-edge science. The line aims to serve those navigating today’s fast-paced, screen-heavy lives by delivering effective results with ease.
As more beauty brands look to address the effects of technology and stress on skin health, Hilton’s new venture taps into a growing market. With her celebrity influence and focus on innovation, Parívie Beauty is poised to make a strong debut.
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