Spins, a leading data and analytics provider, has acquired Lucky Labs, a digital marketing and insights firm, in a strategic move aimed at expanding its footprint in the beauty and wellness sector.
The acquisition strengthens Spins’ omnichannel analytics capabilities, particularly within the natural and emerging beauty categories. Lucky Labs brings advanced technology that connects retailer point-of-sale data with digital media insights, helping brands better understand and respond to consumer behavior.
This integration is expected to accelerate brand growth by delivering more precise and actionable insights tailored to the needs of beauty and wellness companies. It also supports Spins’ broader mission to advance personalized marketing strategies in the cosmetics and personal care space.
With digital-first beauty brands demanding real-time, detailed consumer insights, Spins is positioning itself as a key data partner in the fast-changing beauty landscape. As consumers increasingly shop across both online and in-store channels, the acquisition enables Spins to offer a more complete view of shopper behavior and campaign results—critical tools for both emerging and established brands looking to grow.
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